In 1989 Concrete was created in response to the passionate founders interest in mens fashion. What began as a largely informal group, with an emphasis on raw denim and cotton, quickly evolved into more formal and larger offerings than both men and children, as the brands aesthetics began to incorporate European sensibility derived from Italy.In 2004, Arafa acquired Concrete, creating a turning point in the brands life under the strategic leadership of the Executive Director. Alaa Arafa, where it has become part of the largest group of textile and clothing factories in the Middle East and the world. Throughout its years of development, Concrete has maintained a strong sense of its original roots. The contemporary and masculine style that has become a synonym for his brand, has appealed to generations of Egyptian men who have been the firm cornerstones and values ​​of our brand.For many years our clothes have been created with the highest quality materials and dedication in artwork, led by our Italian designer Ettore Veronese. Fine discounts, textiles, quality and detail services have resulted in the companys long-standing market leader in premium mens clothing and childrens clothing to provide customers with clothing that suits every stage of their lives. We pledge to carry these standards forward as we enter a new era of the Concret brand.